Erica Koppenhoefer

The Goal

Raise awareness of the Krannert Art Museum amongst University of Illinois students and encourage attendance from the student population.

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My partner and I founded Rogue Krannert to take on this task.

The Project

Using artwork in the museum, create short, funny videos to post on a YouTube channel and Facebook.

The Result

Failure.

While the majority of those surveyed found the videos funny, they were of such poor quality as to not be usable.

The Second Try

We set aside what we'd done so far, realizing that video editing wasn't our strong suit. Instead we went in a different direction and started creating memes based on the artwork at the museum for an Instagram page.

The Progress

Follow our Instagram