The Goal
Raise awareness of the Krannert Art Museum amongst University of Illinois students and encourage attendance from the student population.
My partner and I founded Rogue Krannert to take on this task.
The Project
Using artwork in the museum, create short, funny videos to post on a YouTube channel and Facebook.
The Result
Failure.
While the majority of those surveyed found the videos funny, they were of such poor quality as to not be usable.
The Second Try
We set aside what we'd done so far, realizing that video editing wasn't our strong suit. Instead we went in a different direction and started creating memes based on the artwork at the museum for an Instagram page.
The Progress
Follow our Instagram